Cost: £399 + VAT

Speaker: Scott Sammons

Direct Marketing is a legal minefield. GDPR is not the only law that covers direct marketing activities. PECR and human rights also have to be considered. This interactive workshop will guide you through the law and best practice. We will discuss what is and is not ‘direct marketing’ and when consent is required. If you are responsible for any marketing activities in your organisation, from a basic mailing list through to a complex marketing campaign, then this is the workshop for you. If you are responsible for any website content and settings, then our discussion of cookies and tracking will be useful to you.

• Basics of what is and is not Personal Data
• What is ‘direct marketing’ and what is not
• Consent in GDPR & PECR. What do you need to obtain and when?
• Managing consent
• Transparency. What do you tell subscribers and when?
• Managing other rights under GDPR & PECR
• What are cookies & similar web tracking technologies?
• What are the requirements for managing them?